08 February 2007

Amadeus - their finger on the pulse again

The new Amadeus future traveller study

Study doesn't address the reality - in my humble opinion. Why not?
Today we have essentially 3 classes of traveller: Leisure, Business, VFR. In Europe and Asia the emergence of the cost conscious traveller has fuelled the spectacular growth. The power of the unmanaged traveller too has dramatically changed the travel market. We believe that this is driven more by the opportunity than the consumer push. Either way there is no denying the success of the LCC model. Segmentation of the markets will continue and therefore to pick just 4 "tribes" seems to buck the underlying trend of the market fragmentation we have seen in all consumer categories, not just air tickets. Sorry - I don't buy the conclusion.

But dont take my word for it... here is where to get the whole report:


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