02 October 2007

And today's newest Travel plyer is.... Auntie Beeb!

The venerable BBC - bastion of Britishness is now a major player in worldwide travel. How come? They just bought a large chunk (majority share) in Lonely planet.

As a major provider of content worldwide and one of the best and most trusted sources of travel content - this is a natural tie up. The Beeb wins on 3 fronts:

1. Great content for TV - an adjunct to their various travel programs and of course Mr Palin.
2. Great print and core content written in their iconic style that transcends natural tribalism
3. A wealth of existing relationships

For Lonely Planet - it takes it to the next level. Lets just hope they dont screw it up

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