28 November 2007

JD Power's OTA study shows declines

Survey by California based J D Power and Associates Independent Travel Web Site Satisfaction Study, now in its third year, measures the satisfaction of travellers who book airline, hotel or car rental reservations through eight major independent travel websites: Cheaptickets.com, Expedia.com, Hotels.com, Hotwire.com, Orbitz.com, Priceline.com and Travelocity.com.

A decline - not by that much but a noticeable trend across the board shows dissatisfaction with the genre.

Let’s see what the study on supplier sites shows. Our thinking is that we are reaching a point of diminished marginal returns and (gasp) perhaps saturation. With Henry's (Forrester) study showing declines in traffic - we are clearly on a trend line here. This is true for the US market but will take quite some time to feed out to the EMEA and Asia Pac markets.



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