24 January 2008

WIT teams up with ITB-Asia

After three successful years of running one of the best conferences anywhere, Siew Hoon Yeoh has added yet another partner to her roster.

Not content to be working just with the likes of PhocusWright, her conference WIT - Web in Travel - is teaming up to complement the ITB-Asia Trade Show which will run adjacent to and at the same time as WIT (October21-22 2008).The Expo starts on October 22 and runs for 3 days.

Asia is just different and Singapore is one of the main commercial hubs of the region so its location is perfect. Having attended and contributed at the first three conferences, I can tell you that this is a meeting that doesn't leave you unsatisfied.

For people like me who attend conferences worldwide mostly because we have to, every year the value of any onference (selfishly) is boiled down to 2 basic propositions:
1. the Content - am I going to learn something and will it benefit me later?
2. the people who attend – is this a good networking opportunity for existing and new clients?

Of course what makes it work is the secret ingredient of the organization.
This is where Siew Hoon shines. Managing to challenge both left and right brain simultaneously is no mean feat in the face of so many other conferences and as we know there are really way too many of them, many of little value. The content at WIT and its audiences are some of the best I have ever seen. The speakers are not the same old boring industry pundits. The conversations after the sessions always animated and energizing.

Adding in the ITB Asia for a trade show makes it really valuable to the audience. For ITB Asia goers it's a win too for networking and great content.

Go... even if you don't want to hear me speak ;-)
www.thetransitcafe.com/wit and www.itb-asia.com

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