17 March 2008

Such a deal - Paypal: Southwest and Northwest $50 off.

To kick-start usage of Paypal as a form of payment - EBAY has partnered with both the 'wests' to offer $50 off any purchase of $250 or more.

Given the lackluster acceptance so far this is good news. Akin to the Mastercard promo with the launch of Priceline.

Paypal should benefit but the airlines should ultimately benefit more. What's missing, or rather WHO is missing is Google's Checkout. Why aren't they in the game yet. Hello - Sergey and Larry - stop playing with your 767 and get with the program here.



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