27 April 2008

Eos - final dawn

Eos named after the the Greek Goddess of the Dawn failed yesterday and ran its last flights today.

Jack Williams (ex AA, ex RCCL) while having a fine team and doing a good job of making their numbers were unable to come to conclusion with their funding source and shut down.

There are a lot of lessons here. But the one that should resonate with everyone is that the basic airline model is flawed and is not sustainable in today's economic environment.

This was a great business. It can be once again. The economic reality of the depth and breadth of the recession leaves no margin for errors.

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