22 August 2008

Renaming Icons: Be careful how it tranlates

So Carlson Leisure Group is rebranding and renaming.

Having worked extensively in multiple parts of the world I am a little sensitive to the possible use of words.

A Direct translation of Travel Leaders becomes Reisef├╝hrer

I am sure the branding folks considered that and also we can note that there is no presence in that market of the business - still - lets hope they consider options before launching in Germany.



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