05 November 2008

Google-Yahoo Ad Deal is Dead.

I am a big fan of Google and what they have done to reach such a position. However I am not naive enough to think that they are not a threat. In fact Google really is the 600 Kilo gorilla in the market for Travel Ad dollars.

I had personally grave concerns about dominance with their deal with Yahoo. Google+DoubleClick+Yahoo = very scary.

That is all off. But it leaves Yahoo in a really tight spot. Perhaps it drives them to the arms of Microsoft.

The reasons will become clear we understand soon - but basically DoJ said no and after that the attempts at a solution within the confines of what Justice could live with was so small as to be - well impossible.


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