22 February 2009

Ryanair: Relentless on No Frills

With 2008 a not so happy memory for Europe's largest LCC - profitwise, Ryanair is wasting no time in taking another step in the road of reducing "frills". It is going to eliminate one of the last vestiges of a service based airline. The Checkin Desk.

By the end of the year - most airports will have no check in desks and just a service desk and a bag drop facility. Some might say that this is taking the concept too far - but I applaud Ryanair for continuing ways to reduce the infrastructure cost of running an airline.

While it already has one of the lowest footprints at the checkin area of any airline - it is looking to follow the example of others such as Southwest and Alaska in reducing its airport footprint.


1 comment:

Anonymous said...

I totally agree. I don't fully understand why we need to check in at all.