10 May 2009

"Brits Want It Warm" Says Skyscanner

Skyscanner like several other sites does these nice polls. I like the ones they do as they provide a nice little insight to the minds of the consumer from different perspectives.

Of course I would caution anyone in reading too much into such research. So they asked Britons why they travel. For the full results go here:


Commenting on the results - Barry Smith one of the founders said “Our poll shows that Britons’ love of sun is still the most important driving force behind holiday location choice. Although the recession is influencing travel choices, escaping Britain’s gloomy climate is the most essential goal. Sunny countries that are non-euro such as Turkey and Croatia are likely to be especially popular this summer.”

Now here is the conundrum. Brits like many other nationalities in Europe have kept their wallets, purses, handbags and cash closed. Thus there has been far less advance booking this year. If the UK summer is going to be good then the chances for a late booking bonanza is not likely. The weather prognostication is just that - a hot British Summer. People are going to be staying at home and spending their money at B&Q and Homebase rather than Ryanair and Thomas Cook.

Look for the volume of special offers to pick up in the coming weeks.


1 comment:

Anonymous said...

Don't forget the union jack shorts and the towel for the sun bed.