24 July 2009

Compared to Others, UK Travel Sites Suck!

For a long time I have thought that many of the leading sites in Travel really dont do a good job. Having worked with a number of teams where Usability is a religion - I have come to join that jihad.

Now comes some evidence that the TUE - Total User Experience - is less than satisfactory for travel sites. Not only this now - for the first time an independent study has actually tested travel against other categories.

A disclaimer - the study size is small and the level of the sites compared are small, and it covers the UK market only - however I think that this is a level of study that is demanded on a broader scale. The UK is clearly not the best proxy for the USA but there are similarities.

So to sign up and get a free copy of the study (its an 18 MB Powerpoint )- go here:


And BTW you need a UK phone number. If you dont have one just enter numbers in the UK format which can be found here:


Best of luck.




ddadmin said...

I like travelling a lot and many a times I felt how good it will be to have a big list of all the good travel sites and hence I started collecting all the nice travel sites and articles (more than 220 sites) that will be very useful while planning for your trips. You have information about tickets, places, trip advisors, travel reviews, budget travel and many others.

Sheheryar Khan said...

Thanks for sharing valuable information regarding travel. India