24 July 2009

London Calling - Why BA is Hurting

Excellent piece from Anna.aero on BA and its markets.


I always thought there was a reason why the BA impact was so severe. Now we can see from those fine people at Anna.Aero the data to back up the gut feeling.

Having fought off the enlarged US-UK Open Skies onslaught last year BA- in the end had to look at its fortress home market and see that the carrier was more vulnerable to the GFC than just about any others.

That said - we can now see that certain other airlines are also impacted. KLM/AF are down 20.5% in GROSS revenue in Q1. That is astounding.

We are not at the bottom yet folks...


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