21 October 2009

Mobile Space - Its Not About the Booking

Brett Henry (Abacus and actually quite a good guy!) - made a major statement at WIT Ideas Lab - Mobile is not about the Pre-booking issues - its all about the service element - the Post Booking experience. PC is better for the pre and in buying experience.

So I will challenge that just a little we can make some simple bookings (for non-critical elements of the trip such as a taxi) via mobile. But trying to force stuff down that thin client pipe requires a change of thinking.

And then there is the real problem. Ear Eye.

Just think about it.... Watch how many times you move the handset from your ear to your vision area. Pain in the rear agree?

Cheers

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