29 December 2009

Is Merchandising Anarchy?

According to Chris Elliott it just might be if you read his headline catching post on MSNBC's blog.

So I think this should be a wake up call to everyone associated with merchandising to ensure that some of the advise is taken to heart AND accommodated.

Specifically if I can synthesize it down - I would say that everyone has to be crystal clear in the process of what is included and what is not.

The EC is likely to develop a set of rules that differentiate FEES and TAXES as I noted on an earlier post.

So before anyone starts going off the deep end and creating merchandising opportunities that are convoluted, please remember to think about the customer.


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