23 March 2010

IATA;s Answer to Global Warming....

Thumbing through another masterful piece of PR from IATA (full of green footprints) I happened across list of some of their strategies for reducing the carbon footprint.

So admirable goal but somewhat questionable execution.

Just take a read for yourself. Particularly Page 4. But let me save you the bother - here is what it says as an example of a technology solution to global warming:

"Less energy-consuming lighting and in-flight entertainment"

IE more air rage with bored pax in the Y cabin.

Oh yes - and I know I am taking it out of context but if you are going to indulge in puffery they you will have to accept the consequences....


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