27 June 2010

Air Asia – Winners and Losers in the Seats.

Air Asia X is on a roll. Publicizing its new “lie flat seats” (I say that because perhaps the seats are not horizontal) it is really a great move. But let me just throw a little cold water on all the enthusiasm. The new seat configuration reduces the number of premium seats from 30 to 16. It might be seen that this lowers gross revenue because to pay for this change – the airline would have to raise revenues in premium class by a similar amount. But let’s look at the back of the bus. The new configuration adds a total 53 seats. That makes a whopping 21% increase in Y seat capacity – very cosy. Overall the total number of seats on the A340 configuration goes from 286 to 327 for altogether an increase of 14%..


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