02 June 2010

Shock Horror - Hotel Rates Are Sometimes - WRONG

In probably the worst understatement of the decade - BTNOnline has done this shocking expose on Hotel Rates in the GDS. And they found... they can be wrong!!!

You can read the whole article here, and I wont bore you with the details.

However the fact that the hotel rate business is frankly fraught with a lot of junk should surprise no one in the business at all.

What is interesting is both WHY it occurs and what is being done to fix it.

With regard to the former - the real reason in my view is that no one cares about rates that are not tied to inventory directly. Since that is seldom the case - no one cares - literally.

With regard to the latter - this is where rate publishing systems and info pushing systems like EZYield and others are doing a pretty good job of fixing this awful problem.

Controlling the distribution of rates is a terrible mess and is ripe for reform. Until that happens we will get poor search and poor sales processes. It is time for this to get handled.

I believe that the poor process of rate distribution is one of the reasons companies such as Pegasus are seeing such dramatic rises in searches which are largely unnecessary and costly for all concerned.


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