05 August 2010

Geolocation Doesn't Worry the Young

The recent stories on security concerns with Geolocation software attached to your phone doesn't seem to worry the young as much as older women.

The value of Geolocation services make the context of the offers and your ability to extend your wired life to a 7x24 always on environment has great attraction.

Emarketer has just done a piece on assessing the attitudes based on Forrester's Research. Frankly while it scares me a bit - the future looks pretty bright because the younger users dont worry.

Lord help us when we start to see real mobile spam...



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