21 August 2010

Where Do You Get Your Social Media Information?

Most of us are pretty harried and very busy people. We are drinking from a large number of fire hoses. Just staying current in our dedicated fields is challenging enough. But what happens when we get lots of new stuff coming down these pipes?

Well we rely on friends and those we respect to help us out. We read - a LOT. Authoritative publications and websites are what we are used to. Humans are creatures of habit and we actually don't really like change all that much.

But something has happened. Our traditional sources of trust for knowledge are slowly eroding. They are disappearing from the landscape. Newspapers are a prime example. But also trade journals have moved away from standard paper to more on-line medium. Great for the forests but not so good for our brain cells I believe.

So who do we trust and where do we go to get our information about social media. Surprisingly most of us eschew actually gaining the experience from well Social Media itself. The very people who used to be the determinators of our adoption of all media seem to find Social Media "Challenging". So says a study by the Creative Group. But actually it gets worse. They dont even go to these tools to learn about them. Regular readers know I am not a huge fan of Twitter. I am also not a FBA (Facebook Addict). I recognize the value of these tools but I am also realistic in my consumption and usage.

Advertising and marketing executives were asked, "How challenging is it for you to stay current on social media trends?" Their responses:
Very challenging 9%
Somewhat challenging 56%
Not challenging 35%

The same group of executives also were asked, "What do you consider the single best resource for staying current on social media trends?" Their top responses included:

Conferences or seminars 23%
Networking events or industry association meetings 18%
Webinars or online training 17%
Trade publications 15%
Twitter, Facebook or LinkedIn posts 14%
Blogs 7%

So by just reading the Professor's rantings - you become members of an elite group.

In my day job - I have been asking people I work with and interact with where they get their information on. One group of bloggers are - not - surprisingly ALL OVER Social Media. But in the main most people (barstool research) have really little direct interaction with Social Media.

This is dangerous. Everyone needs to know what is exactly going on. Even if a lot of the material being pumped our can be absolute drivel.

And then of course their are the addicts... How did they end up that way?

Same way all the usual suspects did


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