01 September 2010

Rabid IPad Owners

So no new news for iPads in Apples fun day today.

However buried deep inside was a bit of new news... iOS4.2. This should have the fixes you have all been waiting for - but wait a little longer it will be November before it sees the light of day(glo).

So what have you little iPad users been doing with your machines, what is your usage profile and well how sad are you really?

I did a little digging and found some research on the subject.

Firstly let's be real clear. Like the iPhone before it - an iPad is best used as a consumption device. it is better as a creation device than its smaller siblings but it follows Apple's very clear philosophy. Consumption devices and Creation devices are mostly separated. The MAC was always seen as a good content creation device. It became its role in life. As 1:Many content creation has become more important so to has the Mac's growth and adoption mirror'd the trend. This contrasts with Microsoft's philosophy of a 1:1 communication device with content consumption via the web browser. Apple made their hardware devices optimized for one or the other NOT BOTH. So thus the iPad is indeed a very cool consumption device.

This somewhat goes against the grain of an "all in one" device. But who knows. It comes down in my opinion to not form over function but a unique mix of both. For that Apple needs a good pat on the back.

And of all the failings that Microsoft has - this is perhaps their clearest one. They didn't understand that personal consumption is individual. The parallels in how Apple got this right and Microsoft got it wrong becomes so obvious with hindsight.

Another observation is that Apple understood - or its just happened that way - that the iPad is not really a device for toting around. It is just ideal as the device for the home. Because people don't like creating stuff at home - they like consuming.

The iPad in my view is personal TV. Its form factor really does a great job in that score. Again Apple got this right and everyone else got it wrong.

What is interesting is that this actually may be the saviour of general media. With the demand for short form content exceeding that of long form but not having to make the choice - traditional media should feel happy.

But this is not just my view. A study by cooper murphy webb shows how the device gets used. It shows a usage preference that mirrors print. But remember the audience who was asked... early adopters. In my view this will give some significant usage pointers for the future use of the device.

So maybe you are not so sad at all....

Does this mean the Professor will breakdown and get an iPad... not just yet... but maybe when they refresh the device.


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