05 September 2010

Search: Garbage In = Garbage Out Squared.

Do you ever wonder if the results you get from a Google Search or good or bad? I am probably very frustrated as a user and no different from others in that the way I get my results makes me have to work very hard to get to that nugget of data I am searching.

Anti "Gaming" the system for some is considered sport and a natural human behaviour, except it becomes necessary to do it to avoid getting junk results - or at the very least reducing the junk results to a manageable number. I long ago gave up trying to get great results. All of which takes up some of the most precious commodity I have available to me - namely time.

Since Google (and indeed others) who are engaged in search result delivery don't hold themselves up to a standard of providing the best possible results, we get what we pay for. IE we don't pay for it so we get garbage.

Google's results as well as the others - appear to be "good enough". For the billions of users.

However I come from a background of market research where you had to go and do a LOT of researching to get the right nugget of information. IE I am classically trained in research. This helps me get better results. What concerns me is that the newer users on the web have no such background. Probably can't use a classical reference book. Have no idea how to use a library etc etc.

And this is my point. Garbage in Garbage Squared out. Lord Help us if we have to use such a tool base for complex stuff like lowest fares.


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