02 October 2010

Corporate Bloggers Off Point - Me Too?

As a blogger - I sometimes wonder if I am doing the right thing or bad thing for the world. Am I contributing for the benefit of the travel community or simply spouting a load of BS that no one is interested in?

Well wonder no more Professor has some answer.

Firstly I guess I have to answer my own charge. There are quite a few unique visitors to the blog every day. Counting the RSS and the email subscribers we are looking at more than 1000 per week. So that is a reasonable number in my view. The make up is interesting but also is how they come. Consistently over one third arrive from google searches. So I thank you for reading and am humbled by your attention to this little blog.

As I am not a corporate blogger and (well most of the time) do not use the blog to promote my company or my clients I find it interesting to read other people's blogs. In general Corporate Blogs fulfill a useful purpose of getting a story out. By definition they are self serving as one would expect. I think everyone is fine with that. Not if however a private blog is used to push a corporate agenda.

eMarketer just did a report on the subject. What is astonishing in my view is how off point people are on the subject of not being true to the corporate need.

In the report there is a great statement. "Distorted messages are not a new phenomenon; they have been a problem in mainstream media as well. Still, the message gap between companies and the traditional media is significantly smaller: Less than half of all messages in mainstream media failed to reflect company messages, and here the US performed above average."

So are blogs in corporates therefore mostly a personal vehicle for commentary by the blogger.

That is an interesting question

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