02 October 2010

Rich Folk Don't Have Time To Shop....

I always thought the concept of a personal shopper was complete BS. But it seems that there are quite a few of these people out there. Real professional shoppers who use OPM to do the dirty deed.

I find that I spend less and less time in a store. About the only time I visit a real Retail Outlet is at airports. Especially as I seem to spend so much of my time there. Indeed I was trying to think when was the last time I actually was in a shopping mall. I can't honestly remember.

But I do shop online. I also when I have a moment do go to a particular store to look at some things. For example I am looking to acquire a new PC so will likely go to the real store and buy or examine there and then buy online.

I don't consider myself by any stretch of imagination to be an affluent person. I would describe myself as "comfortable" but like just about everyone else I am a working stiff. Probably more so than I should be at my advanced years. They say that teaching doesn't pay very well and I can attest to that fact.

One thing I find just abysmal in shopping both online and offline is customer service. The ultimate oxymoron in my view. In the retail stores - the amount of useless sales people who dont know their products is legendary. I am however very happily surprised when I come across an individual who does know his product and is prepared to help address my questions and interact with me accordingly. For that I have time and respect.

So what of the affluent. How are they handled and what is their value? eMarketer did a nice piece on this.

I once visited a well known travel attorney who had this poster on his office wall. I thought that a little tacky. I wonder if its still there.

One critical factor for anyone dealing with servicing these folks is the ability to be 100% comprehensive. In my view that is essential and so my advice is to offer live chat and/or telephone support right there. Otherwise these people will not wait and will go elsewhere.

Enjoy that glass of champers

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