For a tough year the US managed to eek out a smaller decline incoming than might have been expected. Year on Year according to the US TIA - the overall decline was 6%.
There are three reports that can be viewed.
To view the top states and cities visited by overseas travelers, go to: http://tinet.ita.doc.gov/outreachpages/download_data_table/2009_States_and_Cities.pdf
The 2009 overseas traveler profile may be viewed at: http://tinet.ita.doc.gov/outreachpages/download_data_table/2009_Overseas_Visitor_Profile.pdf
To see the market profiles, go to: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html
There are some interesting characteristics that can be gleaned from the data.
Business Travel took a hammering - down more than a million visits and who dropped in market share to now around 20% of all trip visits. This reflected the major drop in transatlantic business travel which is reflected throughout the report. Leisure travel rose slightly. The needle didn't mover for many other points. For example advance purchase stayed the same. Average number of nights etc.
And what of 2010.
The rise in the dollar is going to hurt inbound in my opinion. The increase in the dollar against the Euro has been significant in 2010 and with the Euro zone in financial crisis we will see a slackening off of Euro visitors. This will be offset by a rise from Asia and Latin America but remember that Western Europe represents the largest proportion of visitors to the USA and double the number from Asia.
So US vendors selling inbound better sharpen your pencils at Pow Wow starting tomorrow.
12 May 2010
The headline this morning may seem quite dramatic. Here is the coverage from ATWonline:
Emirates fiscal-year profit soars to $1.1 billion
Emirates Group reported net income of AED4.2 billion ($1.14 billion) for its fiscal year ended March 31, a substantial increase over a AED1.49 billion profit in 2008-09, marking its 22nd consecutive profitable year despite what it described as "a year fraught with worldwide market instability and economic uncertainty."
So this morning there are a lot of happy people in Dubai and smiles all round in that nice new building that is their HQ.
I was in Dubai for the Annual Arabian Travel Mart last week and I spent some time speaking to many people from the business, who live in the region and Dubai itself. While ATM was - shall we say a bit quiet - I don't have the numbers but as a seasoned show goer - it was quieter than I expected.
There has been a significant downsizing. Perhaps not of the total economy but definitely of people's expectations. The two ex-pat communities are both notably chastened by the bursting of the bubble. There is still a correction on-going. There are wonderful anecdotal tales of people whose job it is to move the tower crane so it looks like the building is still being built. What is not anecdotal are the canceled and delayed projects. Even the closely controlled newspapers are full or projects where the boosters are denying that they have been canceled. But suffice to say the boom curve is a lot flatter and a lot further out. Next month will see another mini-exodus of expats at the end of the school year. Some broken dreams will be realized.
Out at "The World" the essence of extravagance - there is but one lone property occupied. It looks a little forlorn but I am sure its owner is very happy.
For the travel marketplace - this will take some time to smooth out. There is an excessive amount of inventory that needs to catch up to the travellers. Strangely enough Dubai and Las Vegas share a lot more of issues than they might think.
However overall I am impressed with the way they have dealt with the bust. The taxi drivers sound a little happier (always a good sign). And the flagship of what the airline means to the rest of the world is giving them pride again. The price was heavy and will continue to be so. How much and exactly what form is unknown to all but a few.