24 January 2011

How Personal Are You In Your Online Messaging?

Dear Amazon User...

(After I had just signed up for their premium service)

Dear Customer...

Dear Air X Flyer

(after I just completed half a million miles)

And you don't think that hurts your brand. Er excuse me are we on the same planet?

Well now you had better start doing a lot more about your data quality. That means rolling up your sleeves and going through your customer database and cleaning it up. You will be amazed at how much you can learn

Its worth the time


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