Note To Social Media Mavens - Better Think ROI in 2011
OK here is a quick one for you.
In case you think that just because you "think" you are a social media "expert" that it will be enough to just put "Social" into your plans this year and get automatic approval. Guess again!
You had better make sure you have a very clear value proposition and use some pretty conventional metrics to demonstrate ROI.
Those of you who are already heavily involved in Social Media already know that. The vast majority of Newbies coming in this year (just because they have a Facebook account does not make you an expert!) will not know what hits them.