Interesting post from Skyscanner.
I reprint here with my comments...
1. The One-Click Wonder
A highly efficient three percent of users fall into this category; they know exactly what they want when they visit the Skyscanner site and spend just five minutes or less finding and booking their flight.
AKA MR GET OUT OF THE WAY
2. Mystic Meg
Mystic Meg is so confident she “knows” what will happen to flight prices that she trusts her instincts entirely when deciding on when to book. However, as prices fluctuate, Mystic Meg risks being punished if her clairvoyance lets her down.
ACTUALLY I THINK THIS IS NOT QUITE WHAT IS HAPPENING - THE USER IS ACTUALLY USING THE SITE TO VALIDATE THE RESULTS.
3. The Booker Hooker
Although this type of booker is easily “bought” by any airline offering a good price, these are the sites most savvy users when it comes to getting a bargain. Skyscanner research shows this is the most common booker, with 48% of users stating price is the most important factor when booking a flight.
SO THIS SHOWS THAT THE CUSTOMERS KNOW WHAT THEY WANT AND ARE OFTEN USING SKYSCANNER AS A TOOL TO KNOW WHAT THE CANDIDATES FOR THE TRIP ARE. AS SO MANY SITES ARE COMPLETELY USELESS AT DOING ANYTHING OTHER THAN GETTING YOU A PRICE ON A SPECIFIC ITINERARY AND THAT SHOPPING IS SUCH AN AWFUL EXPERIENCE - THIS IS A SERVICE THAT SS PROVIDES.
4. The Fantasist
A dreamer who is always looking but never booking, the Fantasist will regularly surf the Skyscanner site looking at everything from flights to Spain to flights to New York as they fantasise about dream holidays.
SEE # 2 ABOVE
5. The Cheap Date
This flexible booker will focus on the cheapest date to fly to their desired location. Six percent of visitors search using Skyscanner’s month view tool which makes finding the cheapest date simple.
AGAIN A LOT OF SITES DO A USELESS JOB AT THIS. A CALENDAR SYSTEM IS HARD TO IMPLEMENT BUT IS ESSENTIAL FOR HANDLING THE CUSTOMER. BUT BE CAREFUL. MUCH OF THE DATA IN THE CALENDARS ARE USELESS JUNK.
6. The Old Faithful
A small minority of users will always book the same airline, oblivious of price. However when it comes to getting a bargain, the Old Faithful may find they are penalised for their loyalty.
THESE GUYS GO DIRECT. THERE ARE A LOT OF THESE PEOPLE. THEY KNOW WHAT THEY WANT AND WHEN - CONSEQUENTLY THEY DONT NEED SKYSCANNER.
7. The OCD User (Obsessively Checks Dates)
The OCD user just can’t stop visiting the site to check flight prices and is especially prevalent amongst users looking for flights to Australia and other long-haul destinations where prices change more dramatically and greater savings can be made.
ANOTHER REASON FOR THIS - THEY ARE NOT GETTING THE PRICE THEY FIND IS ACCEPTABLE AND THEREFORE KEEP SEARCHING UNTIL THEY GET WHAT THEY WANT.
8. The Forgetful Flier
The most costly mistakes tend to be made by the Forgetful Flier who is forced to book a last minute flight because they have forgotten to log on to the site earlier to book.
I PUT IT TO YOU THAT THERE ARE A LOT OF LAST MINUTE BOOKERS WHO GENUINELY CANNOT BOOK EARLIER. BUT THEY STILL WANT TO SHOP SMART
9. The Experimentourist
This experimental traveller is open-minded when it comes to choosing a holiday destination, with decisions more likely to be based on price. A massive 15 percent of visitors to the site will try Skyscanner’s “search everywhere” tool to find the best prices around the globe.
A DEAL HUNTER WILL ALWAYS WANT TO KNOW A REFERENCE POINT FOR WHAT THEY ARE BUYING. THESE ARE THE RIGHT PEOPLE
10. Carpe Deal-em
Seizes the deal! The most spontaneous of users, the Carpe Deal-em sees a bargain price and goes for it. Last week alone, more than 8,000 users visited Skyscanner’s flight deals page to check out the best bargains available.
SURE ITS A DEAL BUT IS IT THE "BEST" DEAL. TRAVELLERS ARE SO JADED TO BEING TOLD SOMETHING IS A DEAL WHEN ITS PATENTLY NOT.