There has been a lot of talk about Location Based Services - LBS.
Frankly it can be appropriate but probably considered for service rather than push marketing. We all know what will happen if true LBS is openly enabled. Marketers will just spam the users. They always do.
Checkin - FourSquare et al is going to make this even worse in my view. Like all things it will become unmanageable.
Well enough about me - what do others say. Interesting report from eMarketer on the subject. I do agree it is more than just the checkin process. As with many things... context!
I cannot say I am as enthused as they seem to be
You be the judge