25 March 2011
Shopping Behaviour of US Smartphone Users
A goo piece on understanding the behaviour while shopping in the real world by US Smartphone users.
I think the article is worth a quick read. I will caveat it with one thought. This is sub set behaviour. IE this is of those who reported using their phone while shopping. So the percentage numbers need to be considered in context.
I am particularly encouraged by the percentage of QR code use. This in my view - and I am admitting to being a late convert to the game - one of the cheaper low tech ways to integrate Mobile into your overall strategy. It's well worth looking into.
Indeed HAC - Holland America Corp is one of but many who are also looking at QR codes. Check out this story in TNooz.