04 April 2011

Have You QR'd Today?

Almost everywhere I turn I see QR codes.

Seems I am not imagining things.

This remarkable piece of low tech is rapidly gaining traction. One of the key drivers is the Arrline 2D barcode application.

I believe we will see many other forms. With Apple's iTravel patent application trying to stifle market for Non Apple based technologies - this lovely piece of low tech is going to provide a wealth of opportunity to the general public. The adoption of smart phones and the growth of the print or physical presence of the QR code makes for a happy marriage.

Still Google is trying to get into the act by co-opting the standard. Don't put up with it. Just make sure that your applications can be read easily. The adoption will be fast and broad based. Check out this story in eMarketer.


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