Professor Sabena's Blog
The Professor's wisdom and insight
07 April 2011
Social Ads Have Good Click Thru Rates But Need Greater Inspection
Faccebook's capture of so much advertising display dollars is resonating round the advertising world. But how effective is that advertising when compared with other media?
On the face of things pretty well.
A study by
Social Media Consultancy shows this. But read the Press Release carefully. then decide if long term this is good or - perhaps not so good.
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