In today's ever transparent world, lying is clearly not a good thing. You WILL be found out.
However advertising is full of spin and innuendo as well as half truths and those little white lies.
One of the key values that Social Media is demonstrating the relationship between content and brand. What we used to call editorial content in days of Yore.
Check out this video from Scribe Media.
This is very important. And the end line advice to brands?
“tell the truth… and lots of it.”