18 April 2011

While Banners Show Surprising Strength CPM continues its decline

The numbers are in for 2010. Here is the analysis from eMarketer.

Online banner ads did surprisingly well. But looking below the numbers and you get a picture of the ultimate change in the profile of advertising.

CPM based or impressions based metric'd media is clearly on the way out replaced by performance based models for online.

With the likely investigation and restriction (in the USA) of targeting - this is likely to be the definitive model for some time to come.


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