American Prevails in first stage of battle with Google over Names

The first stage in the battle between Google and AMR's American Airlines over the use of brand names in Paid Search went to the plaintiff.

Google sued to dismiss the case andthe judge without any comment dismissed the attempt.

However things are going to be hard for AMR going forward. So far not one single suit has been resolved by a judgement in favour of the plaintiff. But then again - the suitors have all been pretty light weight.

Let see what happens. We are predicting nothing more than a messy fight and at least one unhappy result

Cheers
Timothy