Commercial Blogging become illegal on Monday night in Europe. Those pesky people who wax lyrically and effuse wondrous statements about hotel sites and restaurants will now face the ire of the European Commission.
Not quite sure how it will get enforced but... oh well you have now been warned.
So ANYONE doing this is committing an illegal act.
This practice has some wonderful names:
Flogging
Astroturfing
CoBlo
So you have been warned hoteliers.
Does this mean that we will be clear of content that is not commercial in blogs. Far from it. But anyway... lets hope Tripadvisor and its ilk clean up their act(s) accordingly.
Cheers
Timothy
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