18 December 2008

BA’s Bad Dating Habits

It seems that the dating habits of the world’s once favorite airline are not going that well. After just 3 weeks the Kangaroo jumping seems to have come to an end. The Spanish are not happy as the original deal is now not as attractive to them. Go failed, they have missed out of Brussels Airlines, Austrian Airlines amongst others, American Airlines is going no where fast… so in what could be described as desperation now they are going after CAI and AZ. British Airways: “What we are offering, under current conditions, is a credible collaboration that will leave the Italian company the possibility of deciding its own future in a flexible manner," Willies Walsh, CEO. (Thanks to Professor John for this one).

At this rate their next opportunity will be Olympic but if they do that they will be up against Etihad and James Hogan.


Cheers

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