Far be it for me to tell you what to do... but in the world of virtual Social Networks where your "friends" can be anywhere - the human notion of being popular seems to work just as well in the web world as the real world.
Here is some compelling research you might be interested in from rapleaf as put out on Techcrunch.
All I can say is... there is the old saying - empty vessels make the most noise.
I think it applies on the web too...
Cheers
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