None other than the leading British quality broadsheet - the UK's Daily Telegraph had a nice piece on Saturday Sept 19th. They seemed to have fun reading British Airways inflight business magazine "Business Life"
With full acknowledgment to the newspaper here is the text of their piece:
OPEN QUOTE:
Darth Vader flies BA business class
Is British Airways' magazine business:life carrying a coded warning for the unions taking on the airline over planned cost cutting?
Its first subject in a new series on "unlikely business gurus" is none other than Darth Vader.
Management can learn a lot from the Dark Lord of the Sith, the mag claims. "He created a cult of leadership where many of his underlings were completely devoted to him," the magazine claims.
There's no mention of the company's own supreme ruler, Willie Walsh, in the piece, but you have to think it must have crossed someone's mind as they put the article together. It even mentions that Darth, like Walsh, is a pilot.
"Creating an air of mystery can also help to increase your authority," the piece goes on. "If people can't read your face and don't know what you are thinking, they can experience an uncomfortable sensation that puts them on the back foot. Darth, like any good leader, is decisive, swift to act, has a variety of skills… and is driven by an insatiable desire to succeed."
Welcome to the dark side.
END QUOTE
For a full copy of the original article in Business Life - if you are quick - you can find it by going here:
Gotta love those folks at BA. The PR Hacks will have to earn their daily bread again today...
Cheers
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