At one of the sessions today at WIT09 (for tweets follow #webintravel) there was a debate between Search vs Social Media. The audience at the end concluded (bless them) that they belong together in a show of hands under Siew Hoon's moderation.
It would seem that this isn't just a set of let's get along - it has some validity. Last week eMarketer pushed out an article on the Synergy of Search and Social Media
Frankly I am of the opinion that there is a large amount of metrics that are about as valid as financial derivatives are good.
So bear that in mind if you want to believe you can. But retain a healthy sense of skepticism.
Cheers
Professor,
ReplyDeleteWIT09?? I take you are downstairs at the Suntec Convention Centre. If you look up towards Tower Four, you will see me waving. Well, at least for a couple of minutes.
"Fat Dumb and Lazy"... more than a title, it's a a four words call-to-action.
Talking of social media, it would be nice to know if the debates at WIT09 have produced ideas on the current message-to-noise ratio of social media, and on how to improve such ratio. The amount of muck currently flooding FB, Tw*tter and similar is what's keeping luddites like me away from joining the bandwagon.
Have a nice conference.