Well it seems that the first defection from the Tiger camp was Gatorade who "didn't renew". Now it seems that the one we all see so regularly (if you are a frequent flyer) in airports around the world - IE Accenture - has dropped Tiger from their campaign and will unveil shortly a new global ad campaign.
So I think this is to be expected. While everyone rushed to the golfer's defense, Accenture was noticeably quiet.
Moral of the story is... be careful what happens. It may come back to bite you. In that case you may have a Tiger in your tank.
(OK so its been a quiet news weekend)
Cheers
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