Who Blinked? BA or Amadeus?

BA and Amadeus have signed a three year extension to their existing contract which will now expire in 2013.

Both parties seem pleased with the deal which BA's John Mornement, head of selling and distribution at British Airways, said the agreement reduces the airline’s distribution costs. Amadeus was also pleased as it extended the ability of the GDS subscribers to have access to full content.

So the answer is they probably both blinked. Let's hope that they all read the fine print carefully. Look for increased costs for the intermediaries as a result of this agreement.

Cheers