Firstly the young are not doing the same things we do. Also they consume less media in 2010 than in 2000.
I love Radio - but Radio is just not as connected to me as it used to be. I have an iPod nano with FM radio but the service is crappy. So my saviour is online radio. I listen to NPR from the USA (my local radio station) and I love Pandora. Because its embargoed outside of the USA or when I eat up my 40 hours a month on the free site, then I switch to Last FM.
I can really determine my mood and match the music by my choice of station. Just like Radio.
eMarketer has released a piece on the subject of radio.
What do the kids do first thing in the morning... I watch and I see them plugged in but its not radio.
Radio is dead - long live Web Radio.
Cheers
Thanks for the info, very good and detailed! I liked this post!
ReplyDelete