23 November 2010

Latest ATA Stats Show Underlying Trend

The latest stats out of the US Airline group ATA shows the tenth month of revenue and yield growth.

However we can now see that the growth indeed most of the profits are coming from the Ancillary revenues.

The impact is therefore clear. The model for commoditized airline singular results clearly shows that there is a need for differentiation. This is where the holistic one size fits everything model falls apart.

So the collision course that the airlines on the one hand and the GDS on the other is inevitable.

The recent post deadlines submissions to the US filings on disclosure of fees indicates give some indication as to the depth of the issue.

Go to DOT.Gov and type in this

DOT-OST-2010-014

Cheers

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