The Googleplex must be cheering the latest news from the team at eMarketer. According to their latest report:
"The more granular quarter-by-quarter picture shows a record spend of $6.42 billion in Q3 2010, as reported by the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB-PwC), followed by a new record of $7.25 billion in Q4, according to eMarketer projections."
This is bad news for the traditional media. Travel sounds like it is going to take a bigger chunk of this set of numbers as the customer wakes up and starts to think of travelling again.
However there are dark clouds on the horizon for the Supplier/Intermediary market. Supply will be tight in 2011 especially if oil retains its high price.
Cheers
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