Regular Readers know that I have an expression - unnatural acts. I use it to describe activities that - well are just not natural.
On the web there are a number of these "Unnatural Acts". The one that drives me nuts is SEO.
I find it ironic that so much time is focused on "Gaming" the "Google system" so that those who wish to perpetrate an "unnatural" can get a better result than should be achieved.
Our real service request is to meet the needs of the human kind. So what we need is Human Search Optimization.
Gerry McGovern has a great piece on this subject in his blog.
Have a read - worthy of a few minutes of your time.
HSO vs SEO - that is a rather interesting debate.
Cheers
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