OK so this may not be quite so relevant to Travel but its interesting all the same - but bear with me.
Couponing seems to be all the rage these days. As I have opined before I am not a fan of Groupon and Living Social. I do believe however that Couponing has its place.
So check out this article in eMarketer.
One of the most relevant portions of the article is the assessment of the effectiveness of Print at Home coupons.
For tactical purposes and merchandising the redemption and importance of these tools should not be sniffed at.
Cheers
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