So I will have a sandwich and 60 minutes of flying please....

Low Cost Carrier Models have proliferated - so far we have seen models from potentially standing up (Ryanair rumour) to Flying Pets, to ... buying by the minute.

http://www.flyairtime.co.za/

I kid you not - is a potential airline in South Africa who will charge by time. If you think about it as airlines have recently gone for "Time on the Wing" or "Fly-by the hour" models it makes sense to extend that to the consumer.

Don't bank on it working full time though before someone figures out a way to handle it. I don't think this will be any time soon. But the idea might catch on in ZA where they have a nice market for LCCs - Kulula, Mango (daughter of SAA) and Onetime. Nationwide went out last year so there is room for one more...

Cheers