There is a good synopsis from Tim Hughes. The approach taken by Tim indicates how the attitude of the regime change (from old school Dixon) to the current team (ex-Jetstar Irishman Joyce) will affect the future of the mainline airline. With QF now open to foreign investment (under the terms of the recent Australian Government White Paper on Aviation) the winds of change are now likely to sweep in.
So if I may I will pick up on the point Tim was making. QF is heading down a very different path than the one outlined by Geoff Dixon and we can be assured that the old cronyism of the dominant market player is not likely to be tolerated by Joyce and his team. However whether the rank and file get that is another matter. Clearly the customer service functions were clearly unprepared for it and the event went from bad to worse. The twitterhea that ensued was ample to say the least.
I will draw the analogy between Ryanair (that moves a heck of a lot more passengers) who handled multiple outages in August of 2010 including peak times and how they dealt with the problems and QF. I fully accept that FR is a different animal. But they coped with the issues and moved their passengers efficiently.
For QF and Amadeus - I see some of this wind of change occurring sooner rather than later. Amadeus can kiss goodbye any chance it had of capturing Jetstar. Amadeus will not be quite so central to their future and QF will likely start to cast its net a little wider to other systems to help it transform from the legacy and stodgy old line business of the former regime into a much more nimble player. CEO Alan Joyce has made no bones about the fact that QF mainline must shape up or the routes will go to Jetstar. Amadeus should be under no illusions that it affects them too.
Now they have a lot of repair work to do.
Cheers
With special thanks to the SMH and DT.com.au for the images
3 comments:
Professor - great post.
I heard that the pre-christmas outage was caused by the load on the system when finnair removed all its flights due to an imminent pilot strike. Your comment seems very general knowledge based but if you look at what QF is doing itself - they have removed all the competent staff handling the system and face a high possibility of causing their own mistakes. It is not an exceptional situation for passengers to face delays for multiple reasons in airport conditions and how QF deal with passengers who are delayed for any amount of time is not really dependent on what occurs in the altea Customer system.
The Altea platform still seems to gain in popularity and has seen very few glitches for such a large scale project.
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