24 June 2025

Boeing vs Airbus et al Overall Market Outlook Historic Comparison.

THIS IS THE EXPANDED VERSION OF THE LINKED IN POST ON THE TOPIC OF COMPARING THE CMO AND THE GMF FROM BOEING AND AIRBUS RESPECTIVELY 

Analysis Summary

  • Both Boeing and Airbus forecasts from ∼10 years ago slightly underestimated demand, often due to unforeseen growth—especially after global events or emerging-market acceleration.

  • Boeing’s conservatism produces ~10–15% lower demand forecasts in volume, but its aircraft sizing predictions are accurate.

  • Airbus’s multi-flow, model-based approach yields forecasts tightly aligned with Boeing’s in CAGR and delivery breakdown (slightly lower in volume).

  • By the decade in, both maintained credibility: Boeing emphasizes “industry standard,” Airbus continues using refined modeling.

High-Level Comparisons

Aspect

Boeing

Airbus

Embraer

Forecast Period

2025–2044 (20 years)

2025–2044 (20 years)

2025–2044 (20 years), sub‑150 seats only

Total Aircraft

43,600 demand estimate

43,420 total new passenger & freighter

10,500 regional jets/turboprops

Annual Growth

~3.1%–3.7% fleet growth CAGR

3.6% passenger traffic growth

Focused on regional connectivity

Geographic Drivers

China & S/SE Asia for growth

Urbanization, global middle class, GDP

N. America + Asia-Pacific regional markets

Segment Focus

Single-aisle (33,300+), wid EB

Single, widebody, freighter mix

Small jets (<150 seats) and turboprops


Similarity: All three projects expect strong growth driven by global GDP, expanding middle classes, and emerging markets. Each aligns on the next 20‑year horizon.

Differing Emphases:

  • Boeing highlights single-aisle dominance but trimmed its estimates slightly—43,600 vs last year’s 43,975—reflecting cautious tone  .

  • Airbus anchors its growth projections more strongly in demographic and GDP drivers, estimating 43,420 new deliveries—specifying ~34,250 single-aisles, 9,170 wide‑bodies  .

  • Embraer zeros in on the regional, sub‑150 seat market—10,500 jets/turboprops—and stresses connectivity, flexibility and environmental priorities  .

Unique Highlights & Quirky Anomalies

Boeing

  • Refined Forecast: Trimmed traffic growth from 4.7% to 4.2%, global GDP from 2.6% to 2.3%, reflecting turbulence in trade and supply chains  .

  • Production Bottlenecks: Persistent shortage of 1,500–2,000 aircraft in delivery backlog due to post‑COVID production issues  .

  • Emerging Market Rebound: Resumption of deliveries to China (formerly 10% backlog) expected June 2025  .

  • Share Impact: Short-term stock drag after Air India 787 crash, yet long-term outlook supports aerospace suppliers like GE Aerospace  .

Airbus

  • Precise Mix: Breaks down demand to ~34,250 single aisles, 9,170 widebodies in next 20 years  .

  • Driver-Centric: Frames growth through lenses of +2.5% GDP, +1.2 bn urban population, +1.5 bn middle class  .

  • Regional Insight: Noted 4.1% traffic growth in Africa and requirement for ~15,000 pilots, 20,000 technicians, and 24,000 cabin crew in Africa alone  .

  • Services Market: Predicts aircraft services will double by 2041, driven by digital, remote, and environmental demands  .

                Quirky takeaway: “Crew crunch in Africa: Airbus sees massive support-hiring as a strategic opportunity.”

Embraer

  • Smaller Scale: Sole focus on 10,500 sub-150 seat jets & turboprops—broken down into 8,720 jets and 1,780 turboprops  .

  • Connectivity Edge: Emphasizes role of regional jets in high‑frequency routes and environmental flexibility  .

  • Regional Growth Split: Asia Pacific leads jet deliveries, North America leads turboprops, and jet share will be 39% Asia Pacific by 2044  .

  • Turboprop Market: Embraer anticipates 2,260 turboprops demand for its next-generation turboprop series—an in-house focus on E‑Freighter and TPNG lines  .

  • Paris Airshow Momentum: Reinforced demand via SkyWest order (60 E175), Lithuanian defense KC‑390 selection and cargo freighter push  .

Here’s a refined analysis of how accurate the 10‑year‑ago market outlooks from Boeing and Airbus have been:


Boeing’s Forecast Accuracy

  • 2000–2009 Retrospective: Boeing noted that its early-2000s forecasts for 2009 traffic and aircraft demand were conservative, underestimating actual market demand by 10–15%, though their segmentation (by aircraft size) was “admirably accurate”  .

  • 2012–2011 Fleet Comparisons: Independent visual comparisons suggest Boeing’s published fleet forecasts tracked closely with real-world growth trends through 2011, showing solid qualitative performance .

  • Reaffirmed Accuracy: By 2019–2020, Boeing emphasized their forecast’s reliability, calling it an enduring industry standard for combining structural and market dynamics  .

Takeaway: Boeing’s forecasts tend to underestimate demand slightly, erring on the side of conservatism—typically 10–15% low in aggregate volume—but get market segmentation (e.g. single- vs wide-body share) spot-on.

 Airbus’s Forecast Accuracy

  • GMF 2015 vs Actual Data: Airbus forecasted ~32,600 new aircraft deliveries from 2015–2034 (22,900 single-aisle; ~8,100 twin-aisle; ~1,550 very large) and a 4.6% annual RPK growth  .

  • Both Airbus and Boeing used comparable growth methodologies; one EU analysis projected Boeing would forecast ~15% more fleet growth than Airbus’s ~4.6% CAGR over the 20-year period—close alignment on methodology but slight volume difference  .

  • Airbus employs multi-model methodologies across ~70 traffic flows to improve validity  .

Takeaway: Airbus forecasts have been similarly slightly conservative, but align closely with Boeing on annual RPK growth rates (~4.6–4.9%) and overall fleet expansion. Their multi-model, flow-level modeling approach helps refine their estimates.







23 June 2025

Big Tech Squares off in Court. Sam and Jony vs Sundar. The Strange case of the EYE-OH

 I love a nice juicy lawsuit to brighten my day. So here is this one.

The case brought by IYO, Inc (a little known spin out from Google). against IO Products, OpenAI, Sam Altman, and Jony Ive revolves around trademark infringement and unfair competition, centered on the alleged misappropriation of IYO’s brand, technology, and market positioning

So having read through it - I thought it would be fun to take it apart. And in TRUE Professor Sabena style let's see if there are not a few morsels of fun in here.

BUT... back to the basics. 

SYNTHESIS OF ACCUSATIONS

1. Trademark Infringement and Brand Confusion

  • IYO alleges it holds both common law and registered rights to the “IYO” trademark (pronounced “EYE-OH”), used for a voice-controlled, ear-worn computing device called the IYO ONE.

  • OpenAI and Ive’s new venture is called “IO”, pronounced identically and operating in a directly competing product space (screenless, AI-powered, natural language interface hardware).

  • The complaint cites reverse confusion as a central issue: the public might mistakenly believe IYO is copying IO, when it’s allegedly the other way around.

2. Prior Knowledge and Bad Faith

  • Multiple meetings and exchanges occurred between IYO and OpenAI/LoveFrom from 2022 to early 2025.

    • IYO pitched its vision, tech, and roadmap to Sam Altman and others.

    • LoveFrom and Apollo Projects (Altman’s fund) declined investment but allegedly monitored IYO’s progress.

    • Several individuals tied to IO, including its co-founder and team members, pre-ordered IYO’s products and participated in fittings.

  • IYO claims that OpenAI and Ive’s team had direct access to proprietary demos and discussions, and that the timing and naming of IO’s launch was done with full awareness of IYO’s existence.

3. Market Harm and Disruption

  • The complaint details substantial damage to IYO’s capital raising, manufacturing momentum, and public identity post-OpenAI’s announcement on May 21, 2025.

    • Investors backed off.

    • Market confusion allegedly ensued.

    • OpenAI’s scale threatens to “swamp” IYO’s brand equity.

4. Refusal to Rectify

  • IYO’s repeated requests for resolution or name changes were rebuffed.

  • Sam Altman allegedly said OpenAI would sue IYO to force it to change its name.

  • OpenAI’s lawyers allegedly claimed IO was not using the mark “in commerce” — a position IYO calls absurd given the $6.5B press blitz.

WHERE THE CLAIMS MAY HAVE MERIT

Strong Points:

  • Trademark Similarity and Phonetic Identity: “IO” vs. “IYO” is nearly indistinguishable when spoken. Both target identical markets with similar user experiences and product functions.

  • Prior Interactions and Knowledge: There’s detailed documentation showing meetings, demos, and shared materials between IYO and the defendants.

  • Timing: IO’s incorporation and pre-launch timeline postdates IYO’s trademark use, TED talk, and viral marketing.

  • Registered Trademark: IYO holds a valid, active U.S. trademark registration (Reg. No. 7,409,119) filed in 2021 and registered in 2024, covering nearly identical goods.

CHALLENGES FOR IYO’S CASE

Potential Weaknesses:

  • Enforceability of the Mark on Phonetic Similarity Alone: Courts vary in how strictly they treat homophones without identical spelling, especially in tech.

  • Descriptive/Generic Challenges: “IO” could argue the name is derived from computing convention (I/O = input/output) — which may weaken distinctiveness.

  • Scale Imbalance and Market Entry Timing: IYO’s product isn’t yet widely released; IO hasn’t (publicly) commercialized either. This could affect assessments of “actual confusion” in the market.

  • No NDA or Explicit IP Restrictions?: While IP was allegedly discussed, there’s no mention in the complaint of formal NDAs or license terms — which may limit enforceability of “shared ideas” unless trade secrets were clearly marked.

Particularly Quirky or Notable Points

  • Altman’s email stating “thanks but I’m working on something competitive (called io…)” is devastatingly candid and likely to play a major role.

  • IO employees ordering IYO’s products under fake email domains and asking for design files raises the specter of willful misconduct.

  • The founder’s phone being “blown up” after the IO launch — while anecdotal — adds a compelling narrative of market disruption.

Final Assessment

This complaint is factually rich, well-documented, and potentially meritorious, especially on:

  • Reverse confusion

  • Trademark infringement

  • Bad faith conduct

  • Reputational harm


If IYO can prove actual confusion, consumer misidentification, and improper access to confidential product insights, it stands a strong chance of prevailing or securing a favorable settlement — particularly under Lanham Act §43(a) https://www.bitlaw.com/source/15usc/1125.html and California UCL §17200.https://en.wikipedia.org/wiki/California_Unfair_Competition_Law 

Summary


And my assessment?



Tech & AI Focus

  • #AIHardware

  • #NaturalLanguageInterface

  • #VoiceFirst

  • #WearableTech

  • #FutureOfComputing

  • #GenerativeAI

  • #StartupVsBigTech

Legal & IP Focus

  • #TrademarkInfringement

  • #IPRights

  • #LanhamAct

  • #ReverseConfusion

  • #UnfairCompetition

  • #BrandProtection