The good news (well a slight bit) shows that the rot has been reversed for the OTA sector for the first time since November 2010 that the increasing percentage of decline has seen a small reversal.
We can easily conclude that the good news is that AA was back with Expedia and Priceline's direct connect was kicking in. However I remain skeptical that this will show any real improvement any time soon.
Why?
The very tepid transactions numbers forecast for the summer make this unlikely.
Cheers
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